The 3rd quarter recorded global shipments of 9.9 million units, boosting the growth of 89% compared to the same period last year. This followed another robust performance in the first quarter, when Amazfit ranked the world’s fourth-largest smartwatch vendor by shipments for the first time, according to IDC. Total global shipments reached 27.8 million during the first nine months of 2021.
Amazfit also achieved remarkable success in the overseas market, as it accounted for 61.8% of the company’s global shipments between July and September 2021. Amazfit has become one of the most popular smart wearable brands in Italy and Spain, while experiencing a 150% increase in sales in Germany, compared to the same period last year. With thousands of points of sale across the country, shipments to Turkey also increased by 324%, compared to 2020.
The strong sales momentum was driven by the new additions of GTR 2e and GTS 2e to the best-selling Amazfit GTR 2 and GTS 2 collection during CES 2021, and the launch of the Amazfit T-Rex Pro in March as an upgrade of the outdoor series.
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